🧪 Ingredients
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Water (Aqua), Glyceryl Oleate Citrate, Simmondsia Chinensis (Jojoba) Seed Oil, Caprylic Capric Triglycerides (Silky Natural Ester), Bakuchiol, Butyrospermum Parkii (Shea) Butter, Tocopherol (Natural Vitamin E), Cetearyl Alcohol (Plant-Based Emulsifying Wax), Phospholipids, Glycine Soja (Soybean) Oil, Glycolipids, Glycine Soja (Soybean) Sterols, Xanthan Gum, Lecithin, Sclerotium Gum, Pullulan, Sodium Citrate, Potassium Sorbate, Piroctone Olamine (Olamine Salt), Fragrance - Oatmeal (Phthalate-Free), Citric Acid (to balance pH).
Because we make our products for our families, we have a strict ingredient philosophy that excludes ingredients like Parabens and Phenoxyethanol.
We show all of the ingredients we use in our products on our website, not just the pretty ones. That way you know exactly what's in each one, and can get in touch if you have any more questions.
Please be aware that the ingredients we use in our formulas may be updated occasionally and therefore vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.
ℹ️ General Information
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Bakuchiol is natural alternative to Retinol – same benefits, no irritation
Backed by science, this double blind study found it works just as well as Retinol
Boosts collagen production, smooths fine lines and wrinkles
Evens skin tone (studies found it particularly effective on photodamaged skin)
Plant-based and derived from the Babchi Herb
Hydrating and nourishing – with Jojoba Oil, Shea Butter and Natural Vitamin E for happy skin
Sensitive skin approved, pregnancy-safe and suitable for all skin types
Free of Phenxyethanol, Parabens and anything else we don’t want on our own skin
Retinol (Vitamin A) has been a skincare superstar for years, and for good reason! It encourages skin cells to turn over more quickly, making way for fresh, new ones. It also helps slow down collagen breakdown and strengthens the deeper layers of skin—where wrinkles like to set up camp. Plus, it’s a multitasker when it comes to brightening, smoothing, and keeping blemishes in check. No wonder it’s got such a loyal fan club!
But let’s be real, it's not for everyone. If your skin is super sensitive to actives, reactive or feeling a bit fragile, Retinol can leave things looking and feeling rough. It also makes skin more sun-sensitive, so if can't commit to daily SPF, that’s a dealbreaker. And for those who are pregnant, breastfeeding, underage, or on certain skin meds, Retinol gets a hard no.
Enter Bakuchiol—your skin’s new BFF. This plant-based powerhouse delivers Retinol-like results, minus the side affects. Pronounced bah-koo-chee-ol, this plant-based alternative is derived from the Babchi Herb and comes with impressive antioxidant and anti-inflammatory properties, which is probably why it has started to earn the moniker of “plant-based Retinol”.
